• SOLUTION POSITIONING
StratAscension helps leaders solve the innovativeness problem—the gap between where your business is and where it should be.
We don't just advise. We:
Diagnose what's really holding your business back
Align your leadership, strategy, and execution
​Build systems that improve both customer experience (CX) and employee experience (EX)
Position your organization for sustainable, scalable growth
• STRATEGIC EXPERIENCE
Start With Insight, Not Assumptions
Not sure where to begin? Start with our interactive strategy experience.
Explore your current state, uncover gaps, and identify opportunities across your business.
Identify what's slowing your growth
Understand your CX & EX drivers
Discover where innovation should happen next

• CASE STUDIES
Explore how organizations have partnered with StratAscension to strengthen leadership, improve culture, enhance customer experience, and unlock new opportunities for growth.
CULTURE MAPPING
Customer journey + service design rewired for a regional advisory firm.
Outcome

FOUNDER — BUSINESS-FIRST POSITIONING
Dr. Malcolm Tyson
Leadership That Understands Transformation
StratAscension is led by Dr. Malcolm Tyson, a strategist and organizational leader focused on helping businesses strengthen leadership, improve culture, enhance innovation, and navigate sustainable growth.
His approach combines strategic thinking, operational insight, leadership development, and innovation-centered transformation to help organizations create measurable and lasting impact.
​​Dr. Tyson found that theoretical approaches to solving SME challenges often fell short. This realization led him to develop practical tactics that effectively address the unique needs of small and medium-sized enterprises (SMEs). Driven by his entrepreneurial spirit and a commitment to fostering economic growth, he founded StratAscension, an innovativeness consultancy. StratAscension's mission is to help people managers become better leaders, build innovative cultures, and create thriving businesses.
​
As the founder and Managing Director of StratAscension, Dr. Tyson brings a foundation of faith and hard work to overcome entrepreneurial challenges and create sustainable momentum. He infuses every engagement with his core values of innovation, excellence, integrity, and empathy. Under his leadership, the company has developed and facilitated the Innovation Hub powered by the College of Southern Maryland’s Velocity Center, guiding small business teams through discovery and adaptation processes to overcome growth obstacles.
Dr. Tyson has also facilitated numerous strategic planning workshops for executive teams and boards, helping them leverage the Innovativeness Leadership Framework to rethink their business trajectories from an innovative respective. His approach focuses on enhancing people, processes, and tools through strategic execution and leadership development.
​
As a consultant and advisor, Dr. Tyson is passionate about growing businesses and helping leaders succeed both personally and professionally. He has been a thought partner and executive coach to numerous executives, aiding them in transitions to new roles or consulting careers. His role as a mentor with TEDCO aligns with his mission of leading innovation to market by connecting early-stage entrepreneurs with critical resources.
​
Outside of his professional endeavors, Dr. Tyson enjoys staying fit by training youth athletes, participating in obstacle course races, and spending quality time with his family. His holistic approach to leadership and innovation continues to inspire and drive success for businesses and leaders alike.
• CORE MESSAGE
Most Organizations Separate Strategy from Execution
Some firms advise.
Others invest.
​
StratAscension was designed to connect strategy, innovation, execution, and growth into a unified ecosystem.
We help organizations move beyond ideas and toward implementation, transformation, and measurable impact.

• IDEAL PARTNERSHIPS
Organizations We Align With
INDUSTRIES
✔ Business Consulting
✔ Professional Services
✔ Administrative Services
✔ Technology-Enabled Services
FINANCIAL PROFILE
✔ Revenue: $500K – $10M
✔ Monthly FCF: $12.5K – $90K
✔ ROI: 10%+
OPERATIONAL STRENGTHS
✔ Customer-centric mindset
✔ Strong leadership team
✔ Recurring or contract-based revenue
✔ Scalable growth potential
