
This series of posts highlights Stratascension's values and why each one is so important to not only the founder but to any leader that is designing a culture of trust and innovation for their employees and customers. I wrote a post a few years ago that highlighted the importance of values in the development of a company and specifically the culture of an entity. Further, that post states," ...the values of a company are only as important as modeled by the company’s leaders on a regular basis. Where the organization presents its values for public consumption but there is a disconnect in the exhibition of those values in daily operations, then we must assume the values are not important..." Never one to not take my own advice or attempt to be the best leader I can, this posits how one can express the value of innovation in their culture.
Stratascension's values; Innovation, Excellence, Integrity, and Empathy are what set it apart from other management consulting firms and we are proud of our culture which informs how we partner with and serve our clients.
Integrity is a personal quality that is characterized by honesty, truthfulness, and consistency in one's beliefs, words, and actions. It involves a sense of morality and a commitment to upholding ethical values and principles, even when it may be difficult or inconvenient to do so.
A person with integrity is someone who can be trusted to do the right thing, even when no one is watching. They

are reliable and consistent in their behavior, and they do not compromise their values or beliefs for personal gain. They are also willing to take responsibility for their actions and admit when they have made a mistake.
Integrity is an important quality to have in any context, but it is particularly valuable in leadership and professional roles, where trust and credibility are crucial. People with integrity are often respected and admired by others for their honesty and moral fortitude.
Importance of integrity for businesses
It is important for a business solution provider to have integrity because it ensures that the provider will act in an ethical and trustworthy manner. Integrity is the quality of being honest, fair, and ethical. When a business solution provider has integrity, customers can trust that they will provide accurate and reliable information, that they will not make false claims or engage in deceptive practices, and that they will act in the best interests of the customer.
Having integrity also means that the provider will maintain confidentiality and protect customer data, that they will meet their commitments and deliver on their promises, that they will communicate openly and honestly, and that they will resolve issues and disputes in a fair and timely manner.
Integrity also helps to build trust and long-term relationships with customers. When customers trust a business solution provider, they are more likely to continue doing business with them and to recommend them to others. This is particularly important for business solution providers who offer a range of solutions and services, who have recurring revenue models, and who rely on customer retention.
In addition, having integrity is important for business solution providers, it helps to maintain their reputation, which is essential for their success. A business with a reputation for integrity is more likely to attract new customers, partners, and investors, and to secure favorable terms and conditions with suppliers.
Transparency as a key component
StratAscension is transparent in its position in the market as a boutique innovativeness consultancy and the way that we execute our services as well as interact with our clients.
Transparency is important for maintaining integrity as a business solution provider because it helps to build trust and credibility with customers. When a business solution provider is transparent, they are open and honest about their policies, procedures, and practices, which allows customers to make informed decisions and understand the provider's actions and motivations.
Transparency also helps to prevent misunderstandings and conflicts, as customers have a clear understanding of what to expect from the provider. It also helps to build trust with customers as they know that the provider is being honest and upfront about their actions and intentions.
Transparency also enables customers to hold the provider accountable for their actions and to ensure that the provider is acting in an ethical and trustworthy manner. When a business solution provider is transparent, customers can see that the provider is committed to acting with integrity and that they take their obligations seriously.
Transparency also helps to protect the provider's reputation, as it shows that the provider is willing to be held accountable for their actions and that they are committed to acting in an ethical and trustworthy manner. This can help to attract new customers, partners, and investors and to secure favorable terms and conditions with suppliers.
Integrity-based Partnerships
We partner fearlessly with our clients to ensure solutions aren’t tainted by agendas or ego but instead, by what's best and sustainable for them.
Being objective as a business solution provider is important in maintaining a high level of integrity because it helps to ensure that the provider is making decisions and taking actions based on facts and evidence, rather than personal biases or interests. When a business solution provider is objective, they are able to consider multiple perspectives and make decisions that are in the best interests of their customers, rather than just their own.
Objectivity also helps to prevent conflicts of interest and to ensure that the provider is not taking actions that are detrimental to the customer while being beneficial to the provider.
Being objective also helps to build trust and credibility with customers, as they can see that the provider is making decisions based on facts and evidence, rather than personal biases or interests. This also helps to protect the provider's reputation and to attract new customers, partners, and investors.
Additionally, being objective helps to ensure that the provider is following industry standards, regulations, and laws, which can prevent legal and ethical issues.

Brand Integrity
We are also complete in what we offer: innovativeness services.
Innovativeness refers to the ability of an individual, organization, or society to come up with new and unique ideas and to successfully implement them. It is a multidimensional construct that includes different aspects such as creativity, risk-taking, experimentation, adaptability, and entrepreneurship. Innovativeness can manifest in different ways, such as in product development, process improvement, or the creation of new business models.
Innovativeness is important because it allows organizations to stay competitive, adapt to changing market conditions, and create new opportunities for growth. Innovative companies are often the first to market with new and unique products, which can provide customers with a wider range of options and create new markets. Additionally, innovativeness can lead to improved efficiency, increased quality and customer satisfaction, and lower costs.
Innovativeness also fosters a culture of creativity and experimentation within an organization, which can lead to increased employee engagement, satisfaction, and retention. Encouraging employees to think outside the box and propose new ideas can tap into the full potential of the workforce and drive long-term growth and success.
Innovativeness Services
If one sells innovativeness solutions, they could provide a variety of services to help organizations become more innovative. These services might include:
Idea generation: Facilitating brainstorming sessions, workshops, and other activities to help organizations generate new and unique ideas.
Innovation strategy development: Assessing the current state of an organization's innovation capabilities and developing a comprehensive strategy to improve them.
Innovation process improvement: Helping organizations streamline their innovation processes, such as by implementing design thinking or agile methodologies.
Innovation training: Providing training and education on topics such as creativity, design thinking, and innovation management.
Innovation coaching: Providing one-on-one coaching and guidance to individuals and teams to help them develop their innovation skills and capabilities.
Innovation consulting: Providing expert advice and guidance on various innovation-related topics, such as product development, business model innovation, and organizational design.
Innovation measurement: Helping organizations to measure and track their innovation performance, and providing feedback and recommendations for improvement.
Innovation culture development: Helping organizations to create a culture that supports and encourages innovation by fostering a sense of experimentation and risk-taking.
In conclusion, innovativeness is the ability of an individual, organization, or society to come up with new and unique ideas and to successfully implement them. It is a multidimensional construct that encompasses creativity, risk-taking, experimentation, adaptability, and entrepreneurship. Innovativeness is important because it allows organizations to stay competitive, adapt to changing market conditions, create new opportunities for growth, improve efficiency and quality, and foster a culture of creativity and experimentation.

Having integrity is vitally important for a business solution provider because it ensures they act in an ethical and trustworthy manner, build trust and long-term relationships with customers, maintain their reputation, and secure favorable terms and conditions with suppliers. In addition, integrity in operations, relationships, and policies assists solution providers with building trust faster than those that don't. In the bestselling book "Speed of Trust", Stephen Covey talks about integrity as the ability to make commitments to oneself and keep them when no one knows that you've made the commitment. In other words, there are no discrepancies between what one says, does, and thinks, and there is complete alignment.
Lastly, being objective as a business solution provider is important in maintaining a high level of integrity because it helps to ensure that the provider is making decisions and taking actions based on facts and evidence, to prevent conflicts of interest, to build trust and credibility with customers, to protect the provider's reputation and to follow industry standards, regulations, and laws.

Bonus Section: For those wanting more insight into what an innovative company should look like from a customer's perspective.
7 Benefits to Customers - Customers of business solution providers that have a high level of integrity can experience a variety of benefits, including:
1. Trust and reliability: Customers can trust that a business solution provider with integrity will act in an ethical and trustworthy manner, providing accurate and reliable information, and not making false claims or engaging in deceptive practices.
2. Confidentiality and data protection: Business solution providers with integrity will protect customer data and maintain confidentiality, ensuring that sensitive information remains secure.
3. Meeting commitments: Business solution providers with integrity will meet their commitments and deliver on their promises, ensuring that customers receive the products and services they need in a timely and efficient manner.
4. Open and honest communication: Business solution providers with integrity will communicate openly and honestly with customers, keeping them informed and addressing any issues or concerns in a timely and effective manner.
5. Fair and timely resolution of disputes: Business solution providers with integrity will resolve disputes and issues in a fair and timely manner, ensuring that customers are treated fairly and that their concerns are addressed in a satisfactory way.
6. Long-term relationships: Business solution providers with integrity are more likely to build long-term relationships with customers, as customers are more likely to do business with providers they trust and respect.
7. Reputation: Business solution providers with integrity are more likely to have a positive reputation, which can attract new customers and increase the likelihood of repeat business.
Which one of these benefits resonates with you? Is there a benefit that you would add to the list? Like and comment, I'd like to hear from you.
Stratascension customers can experience benefits such as trust and reliability, confidentiality and data protection, meeting commitments, open and honest communication, fair and timely resolution of disputes, long-term relationships, and a good reputation because we pride ourselves on having a high level of integrity.
STRATASCENSION was founded on the notion that business is relational and growth is achieved through the deepening of all the micro connections between people, processes, tools, & performance. We want to help small businesses enhance these connections and leverage them for transformation.
Employee Experience significantly influences Innovativeness
We are a Certified Partner with Predictive Index, the foremost leader in the Talent Optimization category. Our Innovativeness Leadership Framework combined with their platform and data offers clients an easy way to assess their culture and initiate innovativeness initiatives. Click here to schedule a chat to learn more.
If you work with a team and you’d like to find out more about how Leadership Training can help you, then click here. Bring your energy and your questions, and we’ll bring the knowledge and expertise on innovation leadership principles that can help you and your team raise your Leadership Lid.
AUTOMATE TO BE GREAT!!
As a Keap Certified Partner, we leverage the power of automation to improve the innovativeness of consultants, speakers, coaches, trainers, and growth-minded entrepreneurs. Click here to learn more about adding this to your tech stack and get back time lost on those repetitive tasks.

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