Elevate Your Value: How to Craft Messaging That Demands Attention and Converts
- Dr. Malcolm Tyson
- Nov 24
- 5 min read
The Real Reason Your Offer Isn’t Landing
In today’s oversaturated digital landscape, being great at what you do isn’t enough. You could have the most transformative product, the sharpest team, or a game-changing service — but if your message isn’t clear, your value won’t connect.
Customers don’t make decisions based solely on logic. They act when a message makes them feel seen, understood, and compelled to move. They lean in when it sounds like you’ve been reading their minds. That’s the power of great messaging — it creates an instant bond between your brilliance and your buyer’s belief.
At Stratascension, this is the heartbeat of the Innovation Design Experience: helping leaders, founders, and consultative sellers crystallize their genius into magnetic messaging and scalable models that capture attention and convert consistently.
So, if your message feels more “meh” than magnetic — let’s fix that.
Messaging = Clarity + Relevance + Emotion
Your message has seconds to work. And within those seconds, your prospect is subconsciously asking:
❓ What do you do?
⏳ Why does this matter now?
❤️ Why should I care?
Most messaging fails because it answers one of these — but not all three.
A clear message isn’t about dumbing things down — it’s about removing friction between you and your future client’s “yes.” Relevance ensures your message is timely and urgent. Emotion adds the fuel — the inner "aha" that drives action.
💡 Ask yourself: Is my message making the right people say, “That’s exactly what I need — right now”?
If it’s not, you’re not being clear enough or close enough to the problem your audience is actually trying to solve.
Speak to the Problem Behind the Problem
The truth is — your customer doesn’t care about your process.They care about their pain.
But not just the surface-level issue. They want you to name the problem behind the problem. That’s where resonance happens.
Instead of saying:
❌ “We grow businesses.”
Try:
✅ “We fix the strategic misalignment that’s silently draining your growth capacity.”
Instead of:
❌ “We do team training.”
Try:
✅ “We help organizations eliminate low-trust dynamics that sabotage execution and morale.”
By speaking to the real issue — the one they whisper about in late-night texts to peers — you position yourself as the only one who truly gets it.
🎯 Challenge:
What deeper frustration, fear, or dysfunction is your audience navigating…that you haven’t directly called out in your messaging?
This insight is your most underused conversion lever.
Use the ValuProp Matrix to Refine & Focus
Most companies talk too much about what they do and too little about why it matters. The ValuProp Matrix, one of Stratascension’s signature tools, brings instant clarity by distilling your offer into four powerful parts:
Here’s how to use it:
Core Solution: What do you actually do? Say it simply.“We help founders align their teams and scale with clarity.”
Desired Result: What outcome do they want?“To scale faster, reduce friction, and boost performance.”
Critical Challenge: What’s really getting in their way?“They’re stuck in constant misalignment and unclear roles.”
Emotional Driver: What’s pushing them to act?“They’re exhausted by chaos and fear they’re losing momentum.”
Once filled out, use this matrix to sharpen headlines, elevator pitches, outreach, and sales conversations.
🎯 Example:
Before:
“We offer executive coaching services for growth.”
After (with ValuProp clarity):
“We help founders eliminate team misalignment, regain strategic clarity, and scale without burnout — by turning culture into their #1 growth engine.”
See the shift?
Now we’re addressing a specific pain, naming the desired outcome, and tapping into the emotional urgency behind the decision.
Examples of completed ValuProp matrices
Test, Tighten, and Treat Messaging Like a Product -- Craft messaging that converts
Messaging isn’t a one-and-done activity. It’s a living asset that should evolve as you test, learn, and grow.
Here’s how to continuously improve yours:
Test Hooks Regularly:
A/B test subject lines, social headlines, and elevator pitches. Track what gets clicks, opens, and responses.
Audit for Consistency:
Is the same message being communicated across your LinkedIn, your proposals, your website, and your outreach?
Gather Buyer Language:
Pull exact phrases from client testimonials, sales calls, and DMs. Use their words, not just your own.
Build a Message Playbook:
Keep a living doc of your top-performing hooks, analogies, pain points, and value phrases. Use it to empower your team and align all communication.
Remember: the market is always giving you data.
If your message isn’t converting, it’s not a rejection — it’s feedback....craft messaging that converts.
Great Messaging Isn’t Just Clever — It’s Cash Flow
Words create worlds.
And the right words? They create revenue, reputation, and real traction.
If you’re ready to upgrade your message from fuzzy to fierce — from nice to necessary — we’re ready to help.
The Innovation Design Experience is built to architect brand messaging that not only sounds great — but sells better. We'll help you build a ValuProp narrative that opens doors, earns trust, and fuels growth.
🚀 Ready to Elevate Your Value?
Explore more ways Stratascension can help you stand out and scale with our full suite of transformational programs:👉 View Our Program Catalog
🗣️ Comment “VALUE” below or connect with us for your FREE ValuProp Messaging Review.
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