Customer experience (CX) is a key aspect to the innovativeness of an organization. Particularly, in knowledge-intensive business service...

Service design may be misunderstood and undervalued as simply being a designing of services, involving trial and error. Moving a...

Creating value in large businesses is fundamentally different than creating value for small businesses. In this post, I shed some light...

In a previous blog post, I discussed the 10 elements of an innovative culture. In that post, I described the ideal qualities of an...

Target Market Definition One of the most important concepts I’ve learned while being a full time entrepreneur is that you’re a marketer...