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Blogs


Cracking The Customer Experience Code
Customer experience (CX) is a key aspect to the innovativeness of an organization. Particularly, in knowledge-intensive business service...
Dr. Malcolm Tyson
Apr 30, 20194 min read


Innovation for a Service Age
Innovation is such a hot buzzword these days and for good reason. In industry the idea of innovation prompts thoughts of the impact of...
Dr. Malcolm Tyson
Sep 19, 20185 min read


The Philosophy Of Customer Jobs
Target Market Definition One of the most important concepts I’ve learned while being a full time entrepreneur is that you’re a marketer...
Dr. Malcolm Tyson
Apr 29, 20184 min read
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