Dr. Malcolm TysonApr 30, 20194 minCracking The Customer Experience CodeCustomer experience (CX) is a key aspect to the innovativeness of an organization. Particularly, in knowledge-intensive business service...
Dr. Malcolm TysonSep 19, 20185 minInnovation for a Service AgeInnovation is such a hot buzzword these days and for good reason. In industry the idea of innovation prompts thoughts of the impact of...
Dr. Malcolm TysonApr 29, 20184 minThe Philosophy Of Customer JobsTarget Market Definition One of the most important concepts I’ve learned while being a full time entrepreneur is that you’re a marketer...