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Blogs


Cracking The Customer Experience Code
Customer experience (CX) is a key aspect to the innovativeness of an organization. Particularly, in knowledge-intensive business service...
Dr. Malcolm Tyson
Apr 30, 20194 min read
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Innovation for a Service Age
Innovation is such a hot buzzword these days and for good reason. In industry the idea of innovation prompts thoughts of the impact of...
Dr. Malcolm Tyson
Sep 19, 20185 min read
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The Philosophy Of Customer Jobs
Target Market Definition One of the most important concepts I’ve learned while being a full time entrepreneur is that you’re a marketer...
Dr. Malcolm Tyson
Apr 29, 20184 min read
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