Want A Thriving Business? Avoid Barriers Of Innovativeness!



The advantages of innovativeness are understood by both product and service-oriented firms. Although some firms may be more innovative than others due to their leaders innate ability to inspire innovation, many firms struggle with cultivating, maintaining and accelerating their innovativeness. The natural response would be to somehow improve innovativeness by stroking the fire of innovation within personnel. Business leaders can take a preemptive approach by shaping the innovative space within their organization to make innovation more conducive and enhance the firm’s ability to produce innovation. What if that is not the problem? Encouraging positive conflict may backfire and is no guarantee the innovativeness will be switched on. A more strategic approach would be to understand the barriers to innovativeness that an innovation strategy can be developed around to ultimately eliminate issues that are preventing innovativeness from flourishing.

To be clear, shaping innovative space assumes that the environment has already been primed from innovation and is free from cultural dysfunction, which is the most daunting barrier of innovativeness. Cultural dysfunction is the appropriate diagnosis for an organization suffering from a number of adverse characteristics that aggregated present a major impediment for the cultivation, maintenance and acceleration of innovation. When we consider an organization’s ability to generate new ideas and capacity to commercialize these ideas for the enhancement of its competitive advantage and create customer value, an organization’s innovativeness is vital to its long-term viability and even more important to its short-term sustainability. Consequently, addressing all or some of the symptoms of cultural dysfunction favorably impact innovativeness.



Lack of curiosity


In a previous post discussing the elements of an innovative culture, one of those elements was an inquisitive environment. An organization, department, or group that is not asking “why”, “why not”, and “what if” is not allowing innovativeness to be cultivated. While some people are just born with a curious disposition, others are fine with going with the flow. Settling for the way things have been as the way things are going to be, suggests a level of complacency that prevents innovativeness.



Distorted view of self / environment


Research has shown that the way a person perceives themselves and their environment impacts their ability to performance at a high level. It’s sometimes referred to as a winner’s mentality, which fundamentally stands on whether the business leader believes they can be innovative or that they deserve the rewards of innovativeness. Paul Brouwer suggested that conflict in self-concepts manifest in behavior that challenges ideas of self-worth and protracts self-development which ultimately prevents innovativeness.



Lack of accountability

On one end of the spectrum there’s Enron and MCI Worldcom as examples of the effects of a lack of accountability. The other end of the unchecked power spectrum would be the mother of the CEO that was playing matchmaker with an employee. In other words any activity within the range of lack of accountability will prevent innovativeness from flourishing. Business leaders need positive accountability to encourage innovativeness as well as limit the effects of investing in innovation on operations.



Problem identification vs. problem solving


Who really likes to work with complainers? Complaining has so many adverse affects on people that its best just to avoid it all together. There is a fine line between identifying a problem in the course of developing a solution and identifying a problem to add to the list of other problems the company is facing. The former frames the problem as an opportunity and the latter is burdensome and ineffective.



Pessimistic (loser) mentality