How Do You Define INNOVATIVENESS? Getting it Wrong Could Cost You
Many are aware of the benefits of innovation but struggle with maintaining an innovative culture that consistently generates innovations that keeps your pipeline humming and your bottom line moving in the right direction. So what’s the wind the sales of those companies that seem to always be producing innovations? What is the blind spot that some leader just can’t seem to uncover to dependably produce innovations that have commercial success?
Underlying an innovative culture driven by an innovative leader or leaders is innovativeness. Innovativeness is described in the Merriam-Webster dictionary as “the skill and imagination to create new things”, which speaks to the duality of the attribute but just scrapes the surface of the importance of innovativeness to business growth and sustainability.
The first part; skill assumes that there is an amount of expertise involved in the development of innovations. This assertion is relative to the environment or subject matter involved in the innovation development process. For example, to develop innovations in financial management, one should have a deep understanding of the financial management strategies and tactics. Conversely, think about trying to implement an internal innovation for example, around a communications process and the responsible personnel has no expertise in the details of executing a communications plan. Even the most inexperienced leader would suspect this to be a disaster while instead of creating innovation, they create a source of confusion. So it goes without saying that an innovator should have some skill, expertise, and ability in the discipline that they are looking to produce innovations.
HERE ARE SOME PREVIOUS POSTS THAT DESCRIBE THE ADDITIONAL SKILLS NECESSARY IN CREATING INNOVATIVE COMPANIES:
The second part of that definition talks about the imagination, which is where the separation begins between companies that time after time generate innovations with commercial success and those that don’t. But what is the imagination that assists in the development innovation?
That’s a difficult concept to describe much less put into action. To make this concept a bit more manageable, lets take the concept of mindfulness, which Psychology Today describes as a state of active, open attention to the present and apply it to the matter at hand.
Innovativeness is a state of mind that is attributable to the recognition and active pursuit of opportunities for innovation.