Creating a Culture of Innovation



Top 10 elements that make up a culture and climate of innovation

  • Deconstruct silos of complacency


Change perceptions and challenge fundamental beliefs about the product or service portfolio can bring about a sense of awareness of hidden possibilities (Capozzi, Dye, & Howe, 2011). Current explicit and tacit knowledge embedded in the workforce can be buried in the day to day routines and related groups, teams or departments that must be encouraged out of their comfort zone.

  • Seek to ask as well as answer provocative questions

An inquisitive environment embraces debate, which as Isaksen and Ekvall (2010) described as an “exchange of different or opposing point of view”. Dyer, Gregersen, and Christensen (2009) prescribed questions that innovators should be asking, “why, why not, and what if?” to create an innovative culture.

  • Leverage the influence of associations


A culture and climate of innovation should facilitate connecting diverse ideas, issues, and inquiries to produce new perspectives and assist innovators in generating disruptive ideas (Dyer et al., 2009).

  • Construct boundaries for innovation

Effective brainstorming enhances the usefulness and diversity of innovative ideas in a culture and climate of innovation (Coyne, Clifford, & Dye, 2007). Apply innovative thinking directly toward areas of need and impact to preserve precious time and effort that otherwise will be wasted on fruitless and irrelevant initiatives (Capozzi et al., 2011).

  • Become comfortable with being uncomfortable


Cultures and climates of innovation will become more resilient as it welcomes and celebrates failure. McGrath, (2011) described approaching innovation through predetermined collapses, controlled experiments of non-conformance.

  • Develop mechanisms of transforming hypotheses to intelligence

Dyer et al., (2009) referenced experimenting as a method of exploring phenomena to elicit insights. Avoid confirmation bias by revealing disconfirming information early in your experimentation process (McGrath, 2011).

  • Fail fast and fail often