5 reasons why CX should be in your innovation strategy
What is an innovation strategy? Where the reactive response to the unstructured nature of necessity meets the proactive projecting of tactical planning as a foundational approach to managing innovation in an ever-changing environment, the result is an innovation strategy. Many consider innovation to be represented by two different ends of an innovative continuum, but in fact, these categorizations (radical & incremental) reflect steady-state innovation types that could have h
